Marketing an indie game is hard.

About Me

Hey, I’m Nate! I’ve been in the games industry for the past 15 years. I spent half my career learning how marketing is done at some of the biggest studios in the world before finding my way into the indie game development scene, and I’ve never looked back.

Marketing strategy and public-facing communication is what I do all day, every day. Here, you’ll learn about crafting killer Steam pages that make it easy for players to take action, fostering an avid community, running attention-grabbing social and influencer campaigns, and building a marketing plan that spans pre-announce to release. We’ll also focus on what I call player-first marketing, which places their experience at the center of everything you create around your game.

Game development is the most accessible that it’s ever been, which is great! More perspectives from more creatives push our industry forward and give us lots of new games to check out along the way. But the marketing side of gaming is still too mysterious and intimidating for too many. I’d love for every team to feel comfortable identifying their audiences and promoting their projects. And so I chose to move into marketing education, because no one should have to figure this stuff out alone.